Category Archive CEO


Talk Fusion CEO Bob Reina Keeps Sharing His Insights on Rebranded HuffPost

Talk Fusion’s Founder and CEO, Bob Reina, has recently added two more articles to his long list of contributions made to HuffPost. These articles were published as the online news outlet is undergoing rebranding, changing its name from Huffington Post to the new HuffPost.

In one article, he talks about how success-minded individuals can survive in what he calls a “society of quitters.” Reina also talked about how he tells the independent associates in his business and any entrepreneur he meets that a full and unwavering commitment to growing their business is a necessity if they hope to achieve success. He believes that as soon as people start to make excuses as to why they can’t give 100 percent to their entrepreneurial activities, it sets them on a path which often leads to them quitting a short while later when they don’t get the results they wanted. Learn more:

In his other HuffPost article, Talk Fusion’s CEO stresses the importance of understanding your audience when you talk to them. This applies whether you’re giving presentations, talking to them by phone, creating content for the web, social media, sending email newsletters or meeting them in person. The article goes on to recommend that entrepreneurs keep in mind the problems that their products or services can solve for their target audience by considering the challenges they face, their age and education level, personal motivations and interests.

Bob Reina has been active as a contributor to HuffPost since August 2016. The articles he submits to the digital news platform touch on a diverse range of topics including building sales skills, personal development, trends in the online video technology world, marketing, business growth and entrepreneurship.

Talk Fusion was established in 2007. The company was born after Founder and CEO Bob Reina was disappointed to find that no effective method existed at the time to include a video in an email message. Since then, Talk Fusion has grown to be a provider of all-in-one video marketing solution, helping businesses worldwide take advantage of the power of video to make an impact with their target audience. Their full range of products is marketed by a large network of independent associates spread out across 140 nations. Learn more:


CEO Logan Stout Of IDLife, Inc. Announces Partnership With Garmin International Inc.

IDLife, LLC, is a health and wellness company that provides vitamins, other nutritional products, and a smartphone app that helps people stay healthy. They recently partnered with Garmin International Inc., which creates GPS enabled devices including wearable technology. The partnership enables IDLife to sell Garmin’s Vivio activity trackers on their website as well as Garmin’s Index Smart Scale. By the end of the year the data that is generated by Garmin’s products will be integrated with IDLife’s mobile app which will help people manage and track their activity levels.

The mobile app that IDLife created is called IDLife Experience. The app leads people to complete three steps each day. The app will gain a lot of functionality after the Garmin wellness products are fully integrated with it. The goal is to help people look beyond the number on their scale and instead take in the total picture of being healthy. The Index Smart Scale helps with this by measuring not just weight but also the person’s BMI, body fat, and other key measurements of health.

IDLife was founded by Logan Stout in September 2013. He serves as the company’s Chief Executive Officer and manages the company’s strategic vision along with its day to day operations. The vitamins and health products that they sell can be customized in order to fit the individualized needs of each of its customers. Logan Stout also serves as a public speaker and has spoken at a large number of conventions and business conferences across the United States.

Another business that Logan Stout founded and leads is the Premier Baseball Academy which has facilities in Frisco and Plano, Texas. These are indoor baseball fields where young athletes can rent cages, receive private lessons, and work on their hitting and pitching skills. As a former baseball player himself, Logan Stout also founded Dallas Patriots, Inc. in 2000. This organization helps junior high and high school baseball players increase their ability to play the game. The players that they train have gone on to play in both college baseball as well as some moving on to Major League Baseball.